Tuesday, August 3, 2010

Data Mining for Taste across Demographics

Interesting article in the WSJ about fashion, tastes and geography. I particularly found this quote to be interesting given the long-held stereotype:

Retailers' data also bust a few commonly held beliefs. Though Dallas has a flashy, big-spending image, the average woman there spends less on fashion than one in notoriously frumpy Washington, D.C., according to fashion website ShopItToMe.com.

Full article here via Freakonomics Blog

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