Wednesday, September 1, 2010

Westerners are the Weird Ones

Cool article from the National Post examining our Western hemisphere psychological biases. The article opens by examining the fact that everywhere else, the Ultimatum Game results very differently (You are given $100 and have to decide how much to give to the other player. The other player can either accept or reject the offer. If the other player rejects, no one gets any money). One enlightening quote:

"The UBC researchers also found that 96% of behavioural science experiment subjects are from Western industrialized countries, which account for just 12% of the world's population. Sixty-eight percent were Americans. The United States is dominant in the field of psychology, accounting for 70% of all journal citations, compared with 37% in chemistry. Undergraduate students are often used to stand in for the entire species."

Read the full article here

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